Day to Day involvement in company affairs like production planning, product formulation, business development, project management, vendor development, exploring joint venture proposals, brand management, quality control, export management etc.

Chairman of Hamraz Food Products Pvt Ltd, exporting low priced spices to the middle east and African countries. The company exports directly to the manufacturing units and dealers.

First to introduce Polypack for spices in India. All the other brands followed suit. Polypacks became the benchmark and the trend in the spice market.

was the first company to launch Price Packets in year 2000. To increase penetration of   products down to the lower strata and to make packaged foods available price packets were introduced. In the very first year 68 lacs units of Chilli, Turmeric and Garam Masala Price Packets were sold. Another trend was set. Competition also introduced price packets.

Launched compounded Asafoetida with Agmark seal of guarantee for the first time in India.

Launched Super Hing – low priced Asafoetida in year 2001 to cater to the needs of the market.

Pioneering effort on promoting the   brand by giving promotional schemes to the trade and using Cinema & TV to reach The Target Audience in 1989-90..

Resurrected the export market & popularized the    and Hamraz brand amongst the India in the US, UK, and Gulf.

First to change the export thrust from sending containers to the importers to appointing direct distributors, selling the brand.

Believes that     is a brand not just a product. All marketing efforts are to build the brand, uncompromisingly.

The spice industry look up to     in setting the price of spices ( which are prone to fluctuation )

Feels a pulse of the market, consumer needs and tastes. Has personally developed recipes of pickle masala and instant mixes that have been very well accepted in the market.

Sales of pickle masala have jumped by 350% over last year (2002-2003) to touch a record high of 145 tons.

Have launched Methi Gota, Handvo instant mixes – the recipe of which has been made personally like the other instant mixes so as to get acclaim even abroad, in the export market.

Rifle Club, Rajpath Club, Karnavati Club, Sun-n-step Club, Gujarat Cricket Club.

Gujarat Chamber of Commerce and Industry.

Tax Payers Protection Council.

CFTRI, Mysore – Research and Development.

Ex. Member – Advisory Committee, Labour Board, Gujarat Government.